Your company gets regular contacts from digital marketing agencies looking to sign you on as a client. It has dawned on you that they must have figured out you handle digital marketing in-house. That leads you to wonder how. It also has you questioning the need to hire a digital marketing agency.
Marketing tends to be a touchy subject among business owners. They know it is necessary, but they don’t like doing it. They also do not like spending money on it. But you need to spend money to make it, right? Absolutely. So it makes sense that every penny spent on digital marketing be utilized to maximum effect. That might mean hiring pros to handle marketing for you.
Does your company need a digital marketing agency? One such agency, based in Salt Lake City, UT, is Webtek digital marketing. They recommend asking and answering the following questions:
1. Are we getting a suitable ROI?
Marketing budgets need to be examined in light of return on investment (ROI). If you are spending so much money, you expect so much in return. Not getting that return on your marketing investments suggests something is wrong. Hiring a digital marketing agency might be the best way to find out what that is and then correct the situation.
2. Are we keeping the budget under control?
ROI gets thrown out the window if the marketing budget is out of control. More specifically, continually spending more money on marketing without noticing a commensurate increase in sales is a big red flag.
A digital marketing agency worth its salt is used to working with budgets. A good agency takes whatever amount is offered in the budget and maximizes it. On the other hand, your in-house marketing team might be content to continue spending indiscriminately. That amounts to throwing good money after bad.
3. How is our content marketing?
Digital marketing has changed quite a bit over the years. A discipline that used to be dominated by keywords and pay-per-click (PPC) ads has given way to usable online content. These days, a company’s digital marketing strategies are incomplete if content marketing isn’t among them.
Note that content marketing is not just merely writing blog posts. Effective content that gets results require skill and knowledge. The same goes for knowing where and how to market that content. If your content marketing isn’t where it ought to be, a digital marketing agency can help.
4. Do we know how to measure digital marketing results?
Effective marketing in the digital realm requires quality analytics that clearly show what works and what doesn’t. Does your in-house team utilize analytics? If so, do they know which analytics to use and how to interpret them? If not, consider hiring a digital marketing firm.
5. Does it all seem like Greek?
Maybe you don’t have an in-house digital marketing team. Perhaps you are both business owner and marketer simultaneously. You are the team. If that’s the case, does everything you have read in his post seem like Greek to you? No worries, you are not alone.
In some ways, digital marketing is easier than its legacy counterpart. In other ways, it’s considerably more difficult. You are not expected to know the ins and outs of digital marketing unless it’s your trade. And since it is not, perhaps it’s best left to the professionals.
Only you can decide whether your company needs to hire a digital marketing firm. One way or the other, not getting the marketing results you’re expecting suggests something needs to be done. Outsourcing it to professionals is just one of the options.